SEO (search engine optimization) course Content:

✔ Keyword research: Identifying the most relevant and valuable keywords for a website and using them in the website’s content and structure to improve its ranking in search results.

✔ On-page optimization: Optimizing individual web pages for search engines by making sure the content and structure are optimized for keywords and user experience.

✔ Off-page optimization: Acquiring links from other websites to a website in order to improve its ranking in search results.

✔ Technical SEO: Optimizing a website’s technical elements, such as its coding and structure, to improve its ranking in search results.

✔ Local SEO: Optimizing a website for local search results, such as by optimizing for location-specific keywords and by claiming and optimizing a business’s listing on local directories and review sites.

✔ Mobile optimization: Ensuring that a website is optimized for mobile devices, as more and more users are accessing the internet on their phones.

✔ Analytics: Analyzing data from a website to understand how visitors are interacting with it, and to identify opportunities for improvement.

✔ SEO best practices: Staying up-to-date with the latest SEO techniques and best practices, and avoiding common mistakes that can negatively impact a website’s ranking.